Consumers are going green.
Research indicated there’s a consumer appeal in green products
Mirel can boost your brand
The Mirel logo can build brand power through consumer education — empowering consumers to help the earth through their buying decisions. For brand owners and retailers, Mirel can build brand image and support corporate environmental stewardship programs.
Cooperative Marketing Plan to include:
- Joint press releases
- In-store signage
- Consumer education through online media channels
- Success stories and case studies
- Field marketing promotions at public events
- Industry appearances
- Use of Mirel logo on packaging and product
These ideas can help businesses deliver a more sustainable product offering with Mirel and build a corporate reputation for environmental responsibility.
